How Social Insecurity and the Social Meaning of Advertising Reinforce Minority Consumers' Preference for National Brands
Year of publication: |
2008
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Authors: | Wyatt, Rosalind J. ; Gelb, Betsy D. ; Geiger-Oneto, Stephanie |
Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 11397767. - Vol. 30.2008, 1, p. 61-70
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