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Fine-Tuning Advertising Designed to Reduce the Stigma of Mental Illness
Gelb, Betsy D. - In: Journal of current issues and research in advertising : … 30 (2008) 2, pp. 79-86
Persistent link: https://www.econbiz.de/10008167828
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Advertising to Communicate Public Policy: Applying Lessons from Federal Tax Law
Gelb, Betsy D.; Meade, Janet A. - In: Journal of current issues and research in advertising : … 27 (2005) 2, pp. 99-106
Persistent link: https://www.econbiz.de/10008116025
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How Social Insecurity and the Social Meaning of Advertising Reinforce Minority Consumers' Preference for National Brands
Wyatt, Rosalind J.; Gelb, Betsy D.; Geiger-Oneto, Stephanie - In: Journal of current issues and research in advertising : … 30 (2008) 1, pp. 61-70
Persistent link: https://www.econbiz.de/10008124690