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Informational and transformational responses to celebrity endorsements
Lord, Kenneth R.; Putrevu, Sanjay - In: Journal of current issues and research in advertising : … 31 (2009) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10003862200
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Consumer Responses to Complex Advertisements: The Moderating Role of Need for Cognition, Knowledge, and Gender
Putrevu, Sanjay; Tan, Joni; Lord, Kenneth R. - In: Journal of current issues and research in advertising : … 26 (2004) 1, pp. 9-24
Persistent link: https://www.econbiz.de/10008117186
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Processing Internet Communications: A Motivation, Opportunity and Ability Framework
Putrevu, Sanjay; Lord, Kenneth R. - In: Journal of current issues and research in advertising : … 25 (2003) 1, pp. 45-60
Persistent link: https://www.econbiz.de/10008118232
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Communicating in Print: A Comparison of Consumer Responses to Different Promotional Formats
Lord, Kenneth R.; Putrevu, Sanjay - In: Journal of current issues and research in advertising : … 20 (1998) 2, pp. 1-18
Persistent link: https://www.econbiz.de/10008121513
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Informational and Transformational Responses to Celebrity Endorsements
Lord, Kenneth R.; Putrevu, Sanjay - In: Journal of current issues and research in advertising : … 31 (2009) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10008311512
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The influence of mood and attribute framing on consumer response toward persuasive appeals
Putrevu, Sanjay - In: Journal of current issues and research in advertising : … 35 (2014) 2, pp. 107-125
Persistent link: https://www.econbiz.de/10010383931
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The Effects of Program-induced Mood States on Memory for Commercial Information
Lord, Kenneth R.; Burnkrant, Robert E.; Unnava, H.Rao - In: Journal of current issues and research in advertising : … 23 (2001) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10008119875
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Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall
Gupta, Pola B.; Lord, Kenneth R. - In: Journal of current issues and research in advertising : … 20 (1998) 1, pp. 47-60
Persistent link: https://www.econbiz.de/10008121891
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The Influence of Editorial Context on Consumer Response to Advertisements in a Specialty Magazine
Jun, Sunkyu; Putrevu, Sanjay; Hyun, Yong J.; Gentry, … - In: Journal of current issues and research in advertising : … 25 (2003) 2, pp. 1-12
Persistent link: https://www.econbiz.de/10008117840