The influence of mood and attribute framing on consumer response toward persuasive appeals
Year of publication: |
2014
|
---|---|
Authors: | Putrevu, Sanjay |
Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 1139776-7. - Vol. 35.2014, 2, p. 107-125
|
Subject: | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Emotion | Kognition | Cognition |
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