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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
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Journal of current issues and research in advertising : JCIRA
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Handbook of contemporary marketing in China : theories and practices
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer behaviour : an international research review
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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The Advertising Industry in a Turbulent Environment: A Research Agenda and Call for Action
Samli, A.Coskun
;
Sirgy, M.Joseph
- In:
Journal of current issues and research in advertising : …
18
(
1996
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10008123674
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