The Advertising Industry in a Turbulent Environment: A Research Agenda and Call for Action
| Year of publication: |
1996
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|---|---|
| Authors: | Samli, A.Coskun ; Sirgy, M.Joseph |
| Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 11397767. - Vol. 18.1996, 2, p. 1-14
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