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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
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Journal of current issues and research in advertising : JCIRA
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A new look at associative learning in advertising : can messages influence contextual associations?
Lutchyn, Yuliya A.
;
Faber, Ronald J.
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
1
,
pp. 28-44
Persistent link: https://www.econbiz.de/10011529724
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