Missing the mark : advertising avoidance and distractor devaluation
Year of publication: |
2011
|
---|---|
Authors: | Duff, Brittany R. L. ; Faber, Ronald J. |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 40.2011, 2, p. 51-62
|
Subject: | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects |
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