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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
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Journal of current issues and research in advertising : JCIRA
Journal of current issues and research in advertising
8
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of consumer affairs : official publication of the American Council on Consumer Interests
7
International journal of advertising : the quarterly review of marketing communications
4
The journal of services marketing
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International Journal of Bank Marketing
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Journal of Consumer Affairs
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Journal of advertising
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of financial services marketing : JFSM
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Advertising in new formats and media : current research and implications for marketers
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Advertising theory
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Health marketing quarterly
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International Journal of Sports Marketing and Sponsorship
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The journal of behavioral finance : a publication of the Institute of Behavioral Finance
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The role of gender and message strategy in the perception of advocacy advertising
Lee, Yoon-joo
;
Haley, Eric
;
Avery, Elizabeth Johnson
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 47-57
Persistent link: https://www.econbiz.de/10003987006
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2
How advertising creatives define excellent planning
Haley, Eric
;
Taylor, Ronald
;
Morrison, Margaret
- In:
Journal of current issues and research in advertising : …
35
(
2014
)
2
,
pp. 167-189
Persistent link: https://www.econbiz.de/10010383927
Saved in:
3
The effects of corporate social responsibility orientation on the consumer's perception of advertisers' intention
Lee, Yoon-joo
;
Haley, Eric
;
Mark, Aimee Y.
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
2
,
pp. 192-209
Persistent link: https://www.econbiz.de/10009671489
Saved in:
4
Does Consumers' Product-Related Involvement Matter When It Comes to Corporate Ads?
Kim, Sora
;
Haley, Eric
;
Lee, Yoon-Joo
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 37-48
Persistent link: https://www.econbiz.de/10008167831
Saved in:
5
The Role of Gender and Message Strategy in the Perception of Advocacy Advertising
Lee, Yoon-Joo
;
Haley, Eric
;
Johnson Avery, Elizabeth
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 47-59
Persistent link: https://www.econbiz.de/10008438578
Saved in:
6
The Effects of Corporate Social Responsibility Orientation on the Consumer's Perception of Advertisers' Intention
Lee, Yoon-Joo
;
Haley, Eric
;
Mark, Aimee Y.
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
2
,
pp. 192-210
Persistent link: https://www.econbiz.de/10009999433
Saved in:
7
The Effects of Corporate Social Responsibility Orientation on the Consumer's Perception of Advertisers' Intention
Lee, Yoon-Joo
;
Haley, Eric
;
Mark, Aimee Y
- In:
Journal of current issues and research in advertising : …
33
(
2011
)
1
,
pp. 192-210
Persistent link: https://www.econbiz.de/10010033590
Saved in:
8
A Look Inside the World of Advertising-Free Publishing: A Case Study of Ms. Magazine
Cunningham, Anne
;
Haley, Eric
- In:
Journal of current issues and research in advertising : …
22
(
2000
)
2
,
pp. 17-30
Persistent link: https://www.econbiz.de/10008120197
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