The effects of corporate social responsibility orientation on the consumer's perception of advertisers' intention
Year of publication: |
2012
|
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Authors: | Lee, Yoon-joo ; Haley, Eric ; Mark, Aimee Y. |
Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 1139776-7. - Vol. 33.2012, 2, p. 192-209
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Subject: | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
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