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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
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Journal of current issues and research in advertising : JCIRA
European journal of marketing : EJM
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Journal of Services Marketing
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Asia Pacific business review
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European Journal of Marketing
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The effects of advertising spending on satisfaction : a comparison study of bank and supermarket industries
Ha, Hong-youl
;
Muthaly, Siva
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 87-97
Persistent link: https://www.econbiz.de/10003807892
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2
The Effects of Advertising Spending on Satisfaction: A Comparison Study of Bank and Supermarket Industries
Ha, Hong-Youl
;
Muthaly, Siva
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 87
Persistent link: https://www.econbiz.de/10008167827
Saved in:
3
The Relationships between 3-D Advertisings and Risk Perceptions on the Web: The Role of Brand and Emotion
Ha, Hong-Youl
- In:
Journal of current issues and research in advertising : …
27
(
2005
)
2
,
pp. 55-66
Persistent link: https://www.econbiz.de/10008116028
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