Role of satisfaction in an integrative model of brand loyalty : evidence from China and South Korea
Year of publication: |
2009
|
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Authors: | Ha, Hong Youl ; Janda, Swinder ; Park, Sang-Kyu |
Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 26.2009, 2, p. 198-220
|
Subject: | Südkorea | South Korea | China | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markentreue | Brand loyalty |
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