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Using a model's apparent ethnicity to influence viewer responses to print ads : a social identity theory perspective
Sierra, Jeremy J.; Hyman, Michael R.; Torres, Ivonne M. - In: Journal of current issues and research in advertising : … 31 (2009) 2, pp. 41-66
Persistent link: https://www.econbiz.de/10003929290
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Violent Commercials in Television Programs for Children
Shanahan, Kevin J.; Hermans, Charles M.; Hyman, Michael R. - In: Journal of current issues and research in advertising : … 25 (2003) 1, pp. 61-70
Persistent link: https://www.econbiz.de/10008118231