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Advertising Versus Product Placements: How Consumers Assess the Value of Each
Gangadharbatla, Harsha; Daugherty, Terry - In: Journal of current issues and research in advertising : … 34 (2013) 1, pp. 21-38
Persistent link: https://www.econbiz.de/10010082615
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Novelty effects in augmented reality advertising environments : the influence of exposure time and self-efficacy
Hopp, Toby; Gangadharbatla, Harsha - In: Journal of current issues and research in advertising : … 37 (2016) 2, pp. 113-130
Persistent link: https://www.econbiz.de/10011529745
Cover Image
Advertising Versus Product Placements: How Consumers Assess the Value of Each
Gangadharbatla, Harsha; Dougherty, Terry - In: Journal of current issues and research in advertising : … 34 (2012) 1, pp. 21-38
Persistent link: https://www.econbiz.de/10010151782