Advertising versus product placements : how consumers assess the value of each
Year of publication: |
2013
|
---|---|
Authors: | Gangadharbatla, Harsha ; Daugherty, Terry |
Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 1139776-7. - Vol. 34.2013, 1, p. 21-38
|
Subject: | Product Placement | Product placement | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbung | Advertising |
-
Why pay for something you can get free? : Indian market mavens' M-coupon redmenption behaviors
Gorder-Hinchey, Bonnie, (2019)
-
Burkhalter, Janée N., (2017)
-
Stafford, Marla Royne, (2017)
- More ...
-
eCRM : understanding Internet confidence and the implications for customer relationship management
Daugherty, Terry, (2005)
-
Impact of internet self-efficacy on e-service brands
Daugherty, Terry, (2009)
-
Advertising Versus Product Placements: How Consumers Assess the Value of Each
Gangadharbatla, Harsha, (2013)
- More ...