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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
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LaTour, Michael S.
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Journal of current issues and research in advertising : JCIRA
Journal of advertising research
46
Journal of business research : JBR
21
International marketing review
17
Journal of advertising : official publication of the American Academy of Advertising
17
International journal of hospitality management
14
International journal of contemporary hospitality management
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International Marketing Review
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
International Journal of Contemporary Hospitality Management
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of Business Research
7
Journal of strategic marketing
7
Journal of Services Marketing
6
The journal of services marketing
6
International journal of nonprofit and voluntary sector marketing
5
Review of industrial organization : RIO
5
International journal of the economics of business
4
Journal of Consumer Marketing
4
Journal of marketing management : MM
4
Journal of nonprofit & public sector marketing
4
Journal of retailing and consumer services
4
Journal of the Academy of Marketing Science
4
Psychology & marketing
4
Review of Industrial Organization
4
Tourism management : research, policies, practice
4
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal
3
European journal of marketing : EJM
3
Journal of business ethics : JOBE
3
Journal of regional science
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Journal of vacation marketing : an international journal
3
American business review
2
Annals of tourism research : ATR ; a social sciences journal
2
Arts marketing : an international journal ; AM
2
Asia Pacific Journal of Marketing and Logistics
2
Business horizons
2
Corporate communications : an international journal
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1
Women's Studies and Advertising Role Portrayal Sensitivity: How Easy Is It to Raise "Feminist Consciousness"?
Ford, John B.
;
LaTour, Michael S.
;
Middleton, Courtney
- In:
Journal of current issues and research in advertising : …
21
(
1999
)
2
,
pp. 77
Persistent link: https://www.econbiz.de/10008120868
Saved in:
2
Virtual world experiential promotion
Krishen, Anjala S.
;
Hardin, Andrew M.
;
LaTour, Michael S.
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
2
,
pp. 263-281
Persistent link: https://www.econbiz.de/10009770219
Saved in:
3
Asian females in an advertising context : exploring skin tone tension
Krishen, Anjala S.
;
LaTour, Michael S.
;
Alishah, Elnaz …
- In:
Journal of current issues and research in advertising : …
35
(
2014
)
1
,
pp. 71-85
Persistent link: https://www.econbiz.de/10010383158
Saved in:
4
Can advertising change memory for even a really discrepant experience? : paradigm issues in the study of postexperience advertising
LaTour, Kathryn A.
;
LaTour, Michael S.
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
2
,
pp. 210-226
Persistent link: https://www.econbiz.de/10009671481
Saved in:
5
Can Advertising Change Memory for Even a Really Discrepant Experience? Paradigm Issues in the Study of Postexperience Advertising
LaTour, Kathryn A.
;
LaTour, Michael S.
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
2
,
pp. 210-227
Persistent link: https://www.econbiz.de/10009999434
Saved in:
6
Virtual World Experiential Promotion
Krishen, Anjala S.
;
Hardin, Andrew M.
;
LaTour, Michael S.
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
2
,
pp. 263-281
Persistent link: https://www.econbiz.de/10010115987
Saved in:
7
Assessing the Influence of Gender and Sexual Self-Schema on Affective Responses to Sexual Content in Advertising
Reichert, Tom
;
LaTour, Michael S.
;
Kim, JooYoung
- In:
Journal of current issues and research in advertising : …
29
(
2007
)
2
,
pp. 65-80
Persistent link: https://www.econbiz.de/10008125020
Saved in:
8
A Test of Media Literacy Effects and Sexual Objectification in Advertising
Reichert, Tom
;
LaTour, Michael S.
;
Lambiase, Jacqueline J.
- In:
Journal of current issues and research in advertising : …
29
(
2007
)
1
,
pp. 81
Persistent link: https://www.econbiz.de/10008125730
Saved in:
9
Antecedents to advertising avoidance in China
Prendergast, Gerard P.
;
Cheung, Wah-leung
;
West, Douglas C.
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
2
,
pp. 87-100
Persistent link: https://www.econbiz.de/10008822597
Saved in:
10
Antecedents to Advertising Avoidance in China
Prendergast, Gerard
;
Cheung, Wah-leung
;
West, Douglas
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
2
,
pp. 87-101
Persistent link: https://www.econbiz.de/10008770781
Saved in:
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