Antecedents to Advertising Avoidance in China
| Year of publication: |
2010
|
|---|---|
| Authors: | Prendergast, Gerard ; Cheung, Wah-leung ; West, Douglas |
| Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 11397767. - Vol. 32.2010, 2, p. 87-101
|