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A cross-cultural generalizability study of consumers' acceptance of product placements in movies
Eisend, Martin - In: Journal of current issues and research in advertising : … 31 (2009) 1, pp. 15-25
Persistent link: https://www.econbiz.de/10003862201
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Effects of fear-arousing and humorous appeals in social marketing advertising : the moderating role of prior attitude toward the advertised behavior
Jäger, Tilmann; Eisend, Martin - In: Journal of current issues and research in advertising : … 34 (2013) 1, pp. 125-134
Persistent link: https://www.econbiz.de/10009770258
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Effects of Fear-Arousing and Humorous Appeals in Social Marketing Advertising: The Moderating Role of Prior Attitude Toward the Advertised Behavior
Jäger, Tilmann; Eisend, Martin - In: Journal of current issues and research in advertising : … 34 (2012) 1, pp. 125-134
Persistent link: https://www.econbiz.de/10010151788
Cover Image
A Cross-Cultural Generalizability Study of Consumers' Acceptance of Product Placements in Movies
Eisend, Martin - In: Journal of current issues and research in advertising : … 31 (2009) 1, pp. 15-26
Persistent link: https://www.econbiz.de/10008311511