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The effects of norm beliefs and age on responses to comedic violence advertising
Yoon, Hye Jin; Kim, Yeuseung - In: Journal of current issues and research in advertising : … 37 (2016) 2, pp. 131-145
Persistent link: https://www.econbiz.de/10011529747
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Emotional and cognitive responses to nonhumorous and humorous threat persuasion public service advertisements
Yoon, Hye Jin - In: Journal of current issues and research in advertising : … 36 (2015) 1, pp. 52-69
Persistent link: https://www.econbiz.de/10011304689
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Norm effects on gender in social marketing advertising campaigns promoting savings behavior
Yoon, Hye Jin; La Ferle, Carrie; Edwards, Steven M. - In: Journal of current issues and research in advertising : … 38 (2017) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10011745211