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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
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Journal of current issues and research in advertising : JCIRA
Cato Journal
1,546
Demographic Research
833
MPIDR Working Papers
495
American Journal of Business
335
Journal of advertising research
216
International journal of advertising : the review of marketing communications
215
MPRA Paper
200
Books / Edward Elgar
196
International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising
185
Journal of business research : JBR
171
Journal of advertising : official publication of the American Academy of Advertising
170
International Journal of Social Science Studies
152
Journal of marketing communications
152
European Journal of Marketing
142
Journal of Consumer Marketing
136
Published Papers
102
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
89
Journal of promotion management : JPM
85
Young Consumers
83
Journal of historical research in marketing
73
Management science : journal of the Institute for Operations Research and the Management Sciences
71
Marketing Science
69
European journal of operational research : EJOR
67
Journal of promotion management : innovations in planning and applied research
66
European journal of marketing : EJM
64
Journal of retailing and consumer services
63
International Marketing Review
59
Psychology & marketing
58
Strategic Direction
58
International journal of internet marketing and advertising : IJIMA
57
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
NBER working paper series
55
International journal of industrial organization
54
Journal of Product & Brand Management
54
SpringerLink / Bücher
50
Health marketing quarterly
49
Journal of Services Marketing
47
Journal of marketing research : JMR
47
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ECONIS (ZBW)
51
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1
A 13-year content analysis of survey methodology in communication related journals
Macias, Wendy
;
Springston, Jeffrey K.
;
Lariscy, Ruth …
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
1
,
pp. 79-94
Persistent link: https://www.econbiz.de/10003770184
Saved in:
2
The effects of
advertising
spending on satisfaction : a comparison study of bank and supermarket industries
Ha, Hong-youl
;
Muthaly, Siva
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 87-97
Persistent link: https://www.econbiz.de/10003807892
Saved in:
3
Reaching the model minority : ethnic differences in responding to culturally embedded targeted- and non-targeted advertisements
Appiah, Osei
;
Liu, Yung-I
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10003862202
Saved in:
4
The effects of symbol product relevance and religiosity on consumer perceptions of Christian symbols in
advertising
Henley, Walter Hodges
;
Philhours, Melodie
;
Ranganathan, …
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 89-103
Persistent link: https://www.econbiz.de/10003862227
Saved in:
5
Beyond culture : a proposal for agent-based content analyses of international advertisements
Gao, Zhihong
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 105-116
Persistent link: https://www.econbiz.de/10003862230
Saved in:
6
Using humor in conjunction with negative consequences in
advertising
Voss, Kevin E.
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 25-39
Persistent link: https://www.econbiz.de/10003929288
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7
A frontier analysis for
advertising
budgeting : benchmarking efficient advertisers
Kim, Kihan
;
Cheong, Yunjae
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 91-104
Persistent link: https://www.econbiz.de/10003929296
Saved in:
8
Antecedents to
advertising
avoidance in China
Prendergast, Gerard P.
;
Cheung, Wah-leung
;
West, Douglas C.
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
2
,
pp. 87-100
Persistent link: https://www.econbiz.de/10008822597
Saved in:
9
Antecedents and consequences of attitudes toward direct-to-consumer
advertising
of prescription drugs
Torres, Ivonne M.
;
Limbu, Yam B.
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
2
,
pp. 59-70
Persistent link: https://www.econbiz.de/10008822600
Saved in:
10
The content of cosmetic surgery advertisements placed in large city magazines, 1985 - 2004
Hennink-Kaminski, Heidi
;
Reid, Leonard N.
;
King, Karen …
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
2
,
pp. 41-57
Persistent link: https://www.econbiz.de/10008822601
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