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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
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Journal of current issues and research in advertising : JCIRA
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The Influence of Advertising Logo Characteristics on Audience Perceptions of a Nonprofit Theatrical Organization
Stafford, Marla Royne
;
Tripp, Carolyn
;
Bienstock, Carol C.
- In:
Journal of current issues and research in advertising : …
26
(
2004
)
1
,
pp. 37-46
Persistent link: https://www.econbiz.de/10008117184
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