The Influence of Advertising Logo Characteristics on Audience Perceptions of a Nonprofit Theatrical Organization
Year of publication: |
2004
|
---|---|
Authors: | Stafford, Marla Royne ; Tripp, Carolyn ; Bienstock, Carol C. |
Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 11397767. - Vol. 26.2004, 1, p. 37-46
|
Saved in:
Saved in favorites
Similar items by person
-
Technology acceptance and satisfaction with logistics services
Bienstock, Carol C., (2010)
-
Consumer acceptance of online auctions : an extension and revision of the TAM
Stern, Barbara B., (2008)
-
Developing Slogans for Marketing of Higher Education
Bauerly, Ronald J., (1997)
- More ...