Narrow search
Showing 1 - 2 of 2
Cover Image
Social influence and green marketing : an exploratory study on Indian consumers
Khare, Arpita; Mukerjee, Sourjo; Goyal, Tanuj - In: Journal of customer behaviour 12 (2013) 4, pp. 361-381
Persistent link: https://www.econbiz.de/10010258518
Cover Image
Influence of normative and informative values on fashion clothing involvement of Indian women
Khare, Arpita; Parveen, Ceeba; Mishra, Ankita - In: Journal of customer behaviour 11 (2012) 1, pp. 9-32
Persistent link: https://www.econbiz.de/10009563578