Social influence and green marketing : an exploratory study on Indian consumers
Year of publication: |
2013
|
---|---|
Authors: | Khare, Arpita ; Mukerjee, Sourjo ; Goyal, Tanuj |
Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 12.2013, 4, p. 361-381
|
Subject: | Collective self-esteem | Normative influence | Green products | Indian Consumer | Green marketing | Indien | India | Konsumentenverhalten | Consumer behaviour | Öko-Marketing | Öko-Produkt | Sustainable product |
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