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Consumer behaviour
146
Konsumentenverhalten
146
Beziehungsmarketing
32
Relationship marketing
32
Customer satisfaction
18
Kundenzufriedenheit
18
Online retailing
18
Online-Handel
18
Brand management
17
Markenführung
17
Brand image
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Baker, Michael John
3
Pentina, Iryna
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Bertoldi, Bernardo
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Giachino, Chiara
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Gummesson, Evert
2
Khare, Arpita
2
Menon, Balakrishnan
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Palmer, Adrian
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Shareef, Mahmud Akhter
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2
Thrassou, Alkis
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Vrontis, Demetris
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1
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1
Agag, Gomaa M.
1
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Agbontaen, Osaro
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Journal of customer behaviour
Journal of business research : JBR
2,112
Journal of retailing and consumer services
1,939
European Journal of Marketing
803
International journal of hospitality management
791
International journal of consumer studies
777
SpringerLink / Bücher
699
Psychology & marketing
674
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
NBER working paper series
530
Journal of Food Distribution Research
485
Journal of Consumer Marketing
456
Working paper / National Bureau of Economic Research, Inc.
446
European journal of marketing : EJM
420
Asia Pacific journal of marketing and logistics
404
The journal of product & brand management
404
NBER Working Paper
387
Management science : journal of the Institute for Operations Research and the Management Sciences
386
Journal of marketing management : MM
370
Journal of marketing research : JMR
363
The journal of brand management : an international journal
360
Journal of marketing
350
Marketing Intelligence & Planning
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
340
Journal of the Academy of Marketing Science
336
Journal of travel and tourism marketing
335
Journal of retailing
325
Journal of international consumer marketing
324
Amber Waves
320
Tourism management : research, policies, practice
319
Marketing intelligence & planning
317
Journal of marketing communications
314
Cogent business & management
308
Marketing letters : a journal of research in marketing
308
Journal of Agricultural and Applied Economics
298
International Journal of Retail & Distribution Management
297
The international review of retail, distribution and consumer research
294
International journal of retail & distribution management
293
Journal of business ethics : JOBE
291
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
290
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ECONIS (ZBW)
154
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1
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154
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1
Relevance of soft-sell and hard-sell advertising appeals for global consumer cultural positioning
Butt, Irfan
;
Mukerji, Bhasker
;
Shareef, Mahmud Akhter
- In:
Journal of customer behaviour
16
(
2017
)
3
,
pp. 263-279
Persistent link: https://www.econbiz.de/10011843591
Saved in:
2
Systematic review of conspicuous consumption scales
Melo, Hérica
;
Lins, Samuel
;
Poeschl, Gabrielle
- In:
Journal of customer behaviour
20
(
2021
)
1/2
,
pp. 125-152
Persistent link: https://www.econbiz.de/10014424077
Saved in:
3
Promoting customer-retailer relationship building: influence of customer trustworthiness of customer loyalty programme
marketing
Ha, Sejin
;
Stoel, Leslie
- In:
Journal of customer behaviour
7
(
2008
)
3
,
pp. 215-229
Persistent link: https://www.econbiz.de/10003774610
Saved in:
4
Marketing
relationships in financial services business markets : the global hedge fund industry
Tyler, Katherine
;
Medlin, Christopher John
- In:
Journal of customer behaviour
7
(
2008
)
4
,
pp. 293-313
Persistent link: https://www.econbiz.de/10003793486
Saved in:
5
The global crisis and the
marketing
scholar
Gummesson, Evert
- In:
Journal of customer behaviour
8
(
2009
)
2
,
pp. 119-135
Persistent link: https://www.econbiz.de/10003870017
Saved in:
6
How marketers can respond to recession and turbulence
Kotler, Philip
;
Caslione, John A.
- In:
Journal of customer behaviour
8
(
2009
)
2
,
pp. 187-191
Persistent link: https://www.econbiz.de/10003870033
Saved in:
7
Special issue:
Marketing
in adversity
Baker, Michael John
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003870035
Saved in:
8
Marketing
public relations : a consumer-focused strategic perspective
Papasolomou, Ioanna
;
Thrassou, Alkis
;
Vrontis, Demetris
; …
- In:
Journal of customer behaviour
13
(
2014
)
1
,
pp. 5-24
Persistent link: https://www.econbiz.de/10010384234
Saved in:
9
Business to business competitive
marketing
: practice and literature : commentary
Stone, Merlin
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 3-14
Persistent link: https://www.econbiz.de/10011655441
Saved in:
10
Redefining B2B relationship
marketing
: insight form postmodern Alibaba
Cockayne, David
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 49-66
Persistent link: https://www.econbiz.de/10011655455
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