Relevance of soft-sell and hard-sell advertising appeals for global consumer cultural positioning
Year of publication: |
2017
|
---|---|
Authors: | Butt, Irfan ; Mukerji, Bhasker ; Shareef, Mahmud Akhter |
Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 16.2017, 3, p. 263-279
|
Subject: | Advertising appeals | Global consumer cultural positioning (GCCP) | Hard-sell | Marketing | Soft-sell | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Internationales Marketing | International marketing | Globalisierung | Globalization |
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