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Journal of customer behaviour
Journal of macromarketing : examining the interactions among markets, marketing, and society
64
Journal of marketing management : MM
29
European Journal of Marketing
18
Marketing theory
16
European journal of marketing : EJM
12
Journal of historical research in marketing
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9
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8
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8
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
8
The journal of finance : the journal of the American Finance Association
8
Working paper / National Bureau of Economic Research, Inc.
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Harvard business review : HBR
7
Journal of financial economics
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Journal of strategic marketing
7
Financial analysts' journal : FAJ
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Journal of Historical Research in Marketing
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6
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6
Retail and Distribution Management
6
Working paper / Federal Reserve Bank of Dallas, Research Department
6
European Business Review
5
Georgetown McDonough School of Business Research Paper
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International Journal of Retail & Distribution Management
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Research Department working paper / Federal Reserve Bank of Dallas
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Research in consumer behavior
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The energy journal
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Business Horizons
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ECONIS (ZBW)
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1
Double, double toil and trouble : on the equivocal magic of marketing
Brown, Stephen
- In:
Journal of customer behaviour
8
(
2009
)
2
,
pp. 163-175
Persistent link: https://www.econbiz.de/10003870030
Saved in:
2
Animal house : brand mascots, mascot brands and more besides
Brown, Stephen
- In:
Journal of customer behaviour
13
(
2014
)
2
,
pp. 77-92
Persistent link: https://www.econbiz.de/10010415669
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3
How to win sales and influence customers : a black swan story
Brown, Stephen
- In:
Journal of customer behaviour
7
(
2008
)
1
,
pp. 7-17
Persistent link: https://www.econbiz.de/10003721683
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4
Is branding going gothic? : a descent into the Mallström
Brown, Stephen
- In:
Journal of customer behaviour
19
(
2020
)
2
,
pp. 175-197
Persistent link: https://www.econbiz.de/10012299029
Saved in:
5
Retro Galore! : is there no end to nostalgia?
Brown, Stephen
- In:
Journal of customer behaviour
17
(
2018
)
1/2
,
pp. 9-29
Persistent link: https://www.econbiz.de/10011936105
Saved in:
6
The curse of the crampus
Brown, Stephen
- In:
Journal of customer behaviour
22
(
2023
)
1/2
,
pp. 102-112
Persistent link: https://www.econbiz.de/10014424268
Saved in:
7
Reading Russ
Brown, Stephen
- In:
Journal of customer behaviour
22
(
2023
)
3
,
pp. 66-78
Persistent link: https://www.econbiz.de/10014424290
Saved in:
8
Can you hear me at the back?
Brown, Stephen
- In:
Journal of customer behaviour
22
(
2023
)
3
,
pp. 93-98
Persistent link: https://www.econbiz.de/10014424294
Saved in:
9
Bliss was it in that business school...
Brown, Stephen
- In:
Journal of customer behaviour
22
(
2023
)
4
,
pp. 256-262
Persistent link: https://www.econbiz.de/10015056453
Saved in:
10
Editorial: and the customer lived happily ever after : introduction to the special issue on storytelling
Brown, Stephen
;
Kerrigan, Finola
- In:
Journal of customer behaviour
18
(
2019
)
4
,
pp. 257-262
Persistent link: https://www.econbiz.de/10012257514
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