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Preference reversal for copycat brands : uncertainty makes imitation feel good
Horen, Femke van; Pieters, Rik - In: Journal of economic psychology : research in economic … 37 (2013), pp. 54-64
Persistent link: https://www.econbiz.de/10010234305
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Climbing out of an economic crisis : a cycle of consumer sentiment and personal stress
Giesen, Roxanne I. van; Pieters, Rik - In: Journal of economic psychology : research in economic … 70 (2019), pp. 109-124
Persistent link: https://www.econbiz.de/10012305563
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Preference reversal for copycat brands: Uncertainty makes imitation feel good
Van Horen, Femke; Pieters, Rik - In: Journal of economic psychology : research in economic … 37 (2013), pp. 54-64
Persistent link: https://www.econbiz.de/10010140126