Looking more or less alike : determinants of perceived visual similarity between copycat and leading brands
Year of publication: |
2010
|
---|---|
Authors: | Miceli, Gaetano Nino ; Pieters, Rik |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 63.2010, 11, p. 1121-1128
|
Subject: | Produktpiraterie | Product counterfeiting | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Wahrnehmung | Perception |
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