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When is advertising a signal of product quality?
Horstmann, Ignatius J. - In: Journal of economics & management strategy : JEMS 3 (1994) 3, pp. 561-584
Persistent link: https://www.econbiz.de/10001174691
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Advertising and coordination in markets with consumption scale effects
Clark, C. Robert; Horstmann, Ignatius J. - In: Journal of economics & management strategy : JEMS 14 (2005) 2, pp. 377-401
Persistent link: https://www.econbiz.de/10002875160
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When Is Advertising a Signal of Product Quality?
Horstmann, Ignatius J.; MacDonald, Glenn M. - In: Journal of economics & management strategy : JEMS 3 (1994) 3, pp. 561
Persistent link: https://www.econbiz.de/10007214249
Cover Image
Advertising and Coordination in Markets with Consumption Scale Effects
Clark, C.Robert; Horstmann, Ignatius J. - In: Journal of economics & management strategy : JEMS 14 (2005) 2, pp. 377-402
Persistent link: https://www.econbiz.de/10007150053