Advertising and coordination in markets with consumption scale effects
Year of publication: |
2005
|
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Authors: | Clark, C. Robert ; Horstmann, Ignatius J. |
Published in: |
Journal of economics & management strategy : JEMS. - Malden, Mass. [u.a.] : Blackwell, ISSN 1058-6407, ZDB-ID 1123863-X. - Vol. 14.2005, 2, p. 377-401
|
Subject: | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Signalling | Marktanteil | Market share | Rentabilität | Profitability | Theorie | Theory |
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