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~isPartOf:"Journal of electronic commerce research : JECR"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Celebrity endorsement"
~subject:"Customer satisfaction"
~subject:"Inconsistent content"
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Celebrity endorsement
Customer satisfaction
Inconsistent content
Consumer behaviour
4
Konsumentenverhalten
4
Advertising effects
2
Online reviews
2
Social Web
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Attitude to in-game advertising
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Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Dens, Nathalie
3
Cai, Shun
1
Chen, Charlie C.
1
Chen, Chieh-Wen
1
Chen, Wen-Kuo
1
Chou, Nicole Pei-yu
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Curth, Marcelo
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Journal of electronic commerce research : JECR
International journal of hospitality management
2
Journal of retailing and consumer services
2
International journal of business performance management
1
International journal of wine business research : IJWBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of promotion management : JPM
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Journal of travel and tourism marketing
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The service industries journal
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Tourism and hospitality research : THR
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
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The wrap effect in online review sets revisited : how perceived usefulness mediates the effect on the intention formation
Kolomiiets, Alona
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
4
,
pp. 280-288
Persistent link: https://www.econbiz.de/10011626474
Saved in:
2
Expert reviewers beware! : the effects of review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
Saved in:
3
Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
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