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~isPartOf:"Journal of electronic commerce research : JECR"
~person:"Pelsmacker, Patrick de"
~subject:"Celebrity endorsement"
~subject:"Customer satisfaction"
~subject:"Inconsistent content"
~subject:"Konsumentenverhalten"
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Celebrity endorsement
Customer satisfaction
Inconsistent content
Konsumentenverhalten
Consumer behaviour
4
Advertising effects
2
Online reviews
2
Social Web
2
Social web
2
Viral marketing
2
Virales Marketing
2
Werbewirkung
2
Advertising
1
Attitude to in-game advertising
1
Behavioral intentions
1
Brand image
1
Brand management
1
Brand placement
1
Celebrity expert endorsement
1
Celebrity-Werbung
1
Computerspiel
1
Congruity effects
1
Expert review
1
Fantasy games
1
Film industry
1
Filmwirtschaft
1
Game theory
1
In-game advertising
1
Interactivity
1
Internet marketing
1
Kundenzufriedenheit
1
Markenführung
1
Markenimage
1
Online retailing
1
Online-Handel
1
Online-Marketing
1
Perceived usefulness
1
Product Placement
1
Product placement
1
Prominence
1
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Article
4
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4
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4
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English
4
Author
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Pelsmacker, Patrick de
Dens, Nathalie
4
Luo, Xin
4
Ye, Qiang
3
Chen, Charlie C.
2
Fang, Bin
2
Forsythe, Sandra
2
Guo, Xitong
2
Huang, Hsin-Yi
2
Kwon, Wi-suk
2
Lu, Qi
2
Peng, Zeyu
2
Prybutok, Victor R.
2
Song, Peijian
2
Teo, Hock-hai
2
Wang, Yonggui
2
Zhang, Zhe
2
Abdullah, ABM
1
Alhouti, Sarah
1
Aparicio-Valverde, Mireia
1
Archer, Norman P.
1
Bai, Lijuan
1
Balasubramanian, Siva Kumar
1
Becerra, Enrique P.
1
Bieliková, Mária
1
Bigné Alcañiz, J. Enrique
1
Brengman, Malaika
1
Brettel, Malte
1
Cai, Jingxuan
1
Cai, Shun
1
Cauberghe, Verolien
1
Cha, Jiyoung
1
Chan, S Fiona
1
Chang, Chia-ling
1
Chang, Chun-Ming
1
Chang, Nai-Yun
1
Chang, Ya Ping
1
Chen, Chieh-Fan
1
Chen, Chieh-Wen
1
Chen, Hui-ching
1
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Published in...
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Journal of electronic commerce research : JECR
International journal of advertising : the quarterly review of marketing communications
6
Journal of business research : JBR
3
Journal of marketing communications
3
The journal of brand management : an international journal
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Electronic commerce research
1
European journal of marketing : EJM
1
International advertising and communication : current insights and empirical findings
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of electronic commerce : IJEC
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business and psychology
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer studies and home economics
1
Journal of marketing management : MM
1
Journal of service management
1
Macroeconomics and beyond : essays in honour of Wim Meeusen
1
Marketing letters : a journal of research in marketing
1
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
Sustainable consumption, ecology and fair trade
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
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ECONIS (ZBW)
4
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1
Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
2
Expert reviewers beware! : the effects of review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
Saved in:
3
The wrap effect in online review sets revisited : how perceived usefulness mediates the effect on the intention formation
Kolomiiets, Alona
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
4
,
pp. 280-288
Persistent link: https://www.econbiz.de/10011626474
Saved in:
4
How ad congruity and interactivity affect fantasy game players' attitude toward in-game advertising
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Verberckmoes, Shana
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012156394
Saved in:
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