Narrow search
Showing 1 - 5 of 5
Cover Image
Effects of interactions and product information on initial purchase intention in product placement in social games : the moderating role of product familiarity
Zhu, Dong Hong; Chang, Ya Ping - In: Journal of electronic commerce research : JECR 16 (2015) 1, pp. 22-33
Persistent link: https://www.econbiz.de/10010526395
Cover Image
Exploring social influence on hedonic buying of digital goods-online games’ virtual items
Hsieh, Jung-Kuei; Tseng, Ching-Yin - In: Journal of electronic commerce research : JECR 19 (2018) 2, pp. 164-185
Persistent link: https://www.econbiz.de/10011873192
Cover Image
Consumer-generated ads on Youtube : impacts of source credibility and need for cognition on attitudes, interactive behaviors, and eWOM
Steffes Hansen, Sara; Lee, Jin Kyun; Lee, Shu-yueh - In: Journal of electronic commerce research : JECR 15 (2014) 3, pp. 254-266
Persistent link: https://www.econbiz.de/10010424782
Cover Image
Whose and what content matters? : consumers' liking behavior toward advertisement in microblogs
Chu, Xiumin; Liu, Yezheng; Chen, Xiayu; Ling, Haifeng - In: Journal of electronic commerce research : JECR 21 (2020) 4, pp. 252-276
Persistent link: https://www.econbiz.de/10012404582
Cover Image
Social networks : usage intensity and effects on personalized advertising
Wirtz, Bernd W.; Göttel, Vincent; Daiser, Peter - In: Journal of electronic commerce research : JECR 18 (2017) 2, pp. 103-123
Persistent link: https://www.econbiz.de/10011669615