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Consumer-generated ads on Youtube : impacts of source credibility and need for cognition on attitudes, interactive behaviors, and eWOM
Steffes Hansen, Sara; Lee, Jin Kyun; Lee, Shu-yueh - In: Journal of electronic commerce research : JECR 15 (2014) 3, pp. 254-266
Persistent link: https://www.econbiz.de/10010424782
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The selling power of consumer-generated product reviews : the matching effect between consumers' cognitive needs and persuasive message types
Gai, Lili - In: Journal of electronic commerce research : JECR 15 (2014) 3, pp. 200-211
Persistent link: https://www.econbiz.de/10010424796