The moderating effects of need for cognition and cognitive effort on responses to multi-dimensional prices
Year of publication: |
2006
|
---|---|
Authors: | Kim, Hyeong ; Kramer, Thomas |
Published in: |
Marketing Letters. - Springer. - Vol. 17.2006, 3, p. 193-203
|
Publisher: |
Springer |
Subject: | Need for cognition | Cognitive effort | Discounts | Partitioned prices |
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