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Customer's perceived benefits of interacting in a virtual brand community in China
Wang, Yonggui; Chan, S Fiona; Yang, Zhilin - In: Journal of electronic commerce research : JECR 14 (2013) 1, pp. 49-66
Persistent link: https://www.econbiz.de/10009766323
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The role of regulatory fit in virtual brand communities
Wang, Yonggui; Ma, Shuang; Li, Dahui - In: Journal of electronic commerce research : JECR 18 (2017) 2, pp. 124-137
Persistent link: https://www.econbiz.de/10011669616
Cover Image
Customer's perceived benefits of interacting in a virtual brand community in China
Wang, Yonggui; Chan, S Fiona; Yang, Zhilin - In: Journal of electronic commerce research : JECR 14 (2013) 1, pp. 49-66
Persistent link: https://www.econbiz.de/10010160026