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~isPartOf:"Journal of euro-marketing"
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Retail Promotion Objectives: Evidence from New Zealand, Portugal and Hungary
Fam, Kim Shyan
;
Merrilees, Bill
;
Brito, Pedro
;
Jozsa, Laszlo
- In:
Journal of euro-marketing
11
(
2002
)
4
,
pp. 5-26
Persistent link: https://www.econbiz.de/10007162401
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