Retail Promotion Objectives: Evidence from New Zealand, Portugal and Hungary
| Year of publication: |
2002
|
|---|---|
| Authors: | Fam, Kim Shyan ; Merrilees, Bill ; Brito, Pedro ; Jozsa, Laszlo |
| Published in: |
Journal of euro-marketing. - Hummelstown, Pa. : IMDA Press, ISSN 1049-6483, ZDB-ID 11091824. - Vol. 11.2002, 4, p. 5-26
|