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Consumer preferences for fast food outlets in a developing country
Kaynak, Erdener - In: Journal of euromarketing 5 (1996) 4, pp. 99-113
Persistent link: https://www.econbiz.de/10001207809
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International joint ventures in East Asia
Baran, Roger J. (contributor); Pan, Yigang (contributor);  … - In: Journal of euromarketing 4 (1996) 3
Persistent link: https://www.econbiz.de/10001200462
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Consumer responses to social media advertisements in two high-context cultures : effects of perceived trust, informativeness and intrusiveness
Kaynak, Erdener; Kara, Ali; AlSaleh, Dhoha A. - In: Journal of euromarketing 26 (2017) 3/4, pp. 106-127
Persistent link: https://www.econbiz.de/10011878194
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Outsourcing by Finnish organization buyers from Eastern and Central European suppliers : country-of-origin impact
Kaynak, Erdener; Eronen, Jarmo - In: Journal of euromarketing 13 (2004) 2/3, pp. 9-28
Persistent link: https://www.econbiz.de/10002378687
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Customer-based brand equity for global brands : a multinational approach
Atilgan, Eda; Akinci, Serkan; Aksoy, Safak; Kaynak, Erdener - In: Journal of euromarketing 18 (2009) 2, pp. 115-132
Persistent link: https://www.econbiz.de/10003882147
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The impact of country-of-origin and ethnocentrism : an experimental study of consumer taste preferences for soft drinks at a cross-cultural level
Harcar, Talha; Kaynak, Erdener - In: Journal of euromarketing 24 (2015) 2/3, pp. 120-131
Persistent link: https://www.econbiz.de/10011408858