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Marketing and branding in family business : assessing the landscape and charting a path forward
Binz Astrachan, Claudia; Prügl, Reinhard; Hair, Joseph F. - In: Journal of family business strategy 10 (2019) 1, pp. 3-7
Persistent link: https://www.econbiz.de/10012061005
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How promoting a family firm image affects customer perception in the age of social media
Zanon, Johanna; Scholl-Grissemann, Ursula; Kallmünzer, … - In: Journal of family business strategy 10 (2019) 1, pp. 28-37
Persistent link: https://www.econbiz.de/10012061016
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Digitalisierung und Kommunikation : Konsequenzen der digitalen Transformation für die Wirtschaftskommunikation
Stumpf, Marcus (ed.) - Interdisziplinäre Tagung des Forschungsnetzwerkes … - 2019
Persistent link: https://www.econbiz.de/10012025135
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User-oriented appropriateness : a theoretical model of written text on facebook for improved PR communication
Gust, Benjamin - 2020
Persistent link: https://www.econbiz.de/10012210631
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Werbung und PR im digitalen Zeitalter : Grenzen, Übergänge und neue Formate
Nielsen, Martin (ed.); Grove Ditlevsen, Marianne (ed.);  … - 2023
Persistent link: https://www.econbiz.de/10014418106
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Corporate Media Relations und Personalisierung : eine empirische Analyse der Medienarbeit ausgewählter DAX30-Unternehmen
Talanow, Markus - 2015
Persistent link: https://www.econbiz.de/10010460786
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Strategic management of a family-owned airline : analysing the absorptive capacity of Cimber Sterling Group A/S
Boyd, Britta; Hollensen, Svend - In: Journal of family business strategy 3 (2012) 2, pp. 70-78
Persistent link: https://www.econbiz.de/10009570394