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Beziehungsmarketing
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Brand management
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Consumer behaviour
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Markenführung
24
Relationship marketing
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Brand loyalty
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Dewnarain, Senika
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Journal of fashion marketing and management
Journal of hospitality marketing & management
Journal of marketing communications
Journal of strategic marketing
Journal of business research : JBR
43
Journal of retailing and consumer services
34
The journal of product & brand management
34
The journal of brand management : an international journal
26
International journal of hospitality management
17
Asia Pacific journal of marketing and logistics
16
European journal of marketing : EJM
14
Psychology & marketing
11
Cogent business & management
10
International journal of internet marketing and advertising : IJIMA
10
Marketing intelligence & planning
10
Marketing letters : a journal of research in marketing
10
Global business review
9
Australasian marketing journal
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
The IUP journal of brand management : IJBRM
8
The service industries journal
8
Cogent Business & Management
7
Customer engagement : contemporary issues and challenges
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Marketing Science
7
International journal of contemporary hospitality management
6
Journal of marketing analytics : JMA
6
Journal of marketing management : MM
6
Journal of promotion management : innovations in planning and applied research
6
International journal of retail and distribution management
5
Journal of Business Research
5
Journal of consumer behaviour : an international research review
5
Journal of marketing theory and practice
5
Journal of travel and tourism marketing
5
Marketing Letters
5
Pakistan journal of commerce and social sciences
5
The marketing review
5
African journal of business and economic research : AJBER
4
Business analyst : a refereed journal of Shri Ram College of Commerce
4
Exploring the rise of fandom in contemporary consumer culture
4
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ECONIS (ZBW)
27
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1
Beyond brand loyalty : brand sustainability
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
Saved in:
2
Antecedents and outcomes of brand love : the mediating role of brand loyalty
Bıçakcıoğlu, Nilay
;
İpek, İlayda
;
Bayraktaroğlu, Gül
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
Saved in:
3
Tie the knot : building stronger consumers' attachment toward a brand
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 223-240
Persistent link: https://www.econbiz.de/10011894545
Saved in:
4
Investigating the impact of customer brand identification on hospitality brand loyalty : a social identity perspective
Rather, Raouf Ahmad
- In:
Journal of hospitality marketing & management
27
(
2018
)
5
,
pp. 487-513
Persistent link: https://www.econbiz.de/10011919919
Saved in:
5
The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality
Ibrahim, Blend
;
Aljarah, Ahmad
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014232386
Saved in:
6
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
7
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
8
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
9
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
10
Consumer-activity identification : identifying antecedents and outcomes
Hawkins, Matthew A.
;
Thyroff, Anastasia E.
;
Rome, …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 606-621
Persistent link: https://www.econbiz.de/10014553344
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