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Valuing subscription-based businesses using publicly disclosed customer data
McCarthy, Daniel M.; Fader, Peter; Hardie, Bruce G. S. - In: Journal of marketing 81 (2017) 1, pp. 17-35
Persistent link: https://www.econbiz.de/10011636836
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A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V. - In: Journal of marketing 82 (2018) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
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Expanding the role of marketing : from customer equity to market capitalization
Kumar, V.; Shah, Denish - In: Journal of marketing 73 (2009) 6, pp. 119-136
Persistent link: https://www.econbiz.de/10003901146
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Linking customer and financial metrics to shareholder value : the leverage effect in customer-based valuation
Schulze, Christian; Skiera, Bernd; Wiesel, Thorsten - In: Journal of marketing 76 (2012) 2, pp. 17-32
Persistent link: https://www.econbiz.de/10009737493
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Dynamic relationship marketing
Zhang, Jonathan Z.; Watson, George F., IV.; Palmatier, … - In: Journal of marketing 80 (2016) 5, pp. 53-75
Persistent link: https://www.econbiz.de/10011591180
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Regaining "lost" customers : the predictive power of first-lifetime behavior, the reason for defection, and the nature of the win-back offer
Kumar, V.; Bhagwat, Yashoda; Zhang, Xi Alan - In: Journal of marketing 79 (2015) 4, pp. 34-55
Persistent link: https://www.econbiz.de/10011304639
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Quasi-Darwinian selection in marketing relationships
Eyuboglu, Nermin; Buja, Andreas - In: Journal of marketing 71 (2007) 4, pp. 48-62
Persistent link: https://www.econbiz.de/10003564853
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On the importance of retail banking relationships
Puri, Manju; Rocholl, Jörg - In: Journal of financial economics 89 (2008) 2, pp. 253-267
Persistent link: https://www.econbiz.de/10003777228
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Competitive density and the customer acquisition-retention trade-off
Voss, Glenn B.; Voss, Zannie Giraud - In: Journal of marketing 72 (2008) 6, pp. 3-18
Persistent link: https://www.econbiz.de/10003782385
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Understanding the determinants of managerial ownership and the link between ownership and performance
Himmelberg, Charles P.; Hubbard, R. Glenn; Palia, Darius - In: Journal of financial economics 53 (1999) 3, pp. 353-384
Persistent link: https://www.econbiz.de/10001394624