Valuing subscription-based businesses using publicly disclosed customer data
Year of publication: |
January 2017
|
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Authors: | McCarthy, Daniel M. ; Fader, Peter ; Hardie, Bruce G. S. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 81.2017, 1, p. 17-35
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Subject: | customer lifetime value | customer equity | shareholder value | valuation | Kundenwert | Customer value | Shareholder Value | Shareholder value | Beziehungsmarketing | Relationship marketing | Unternehmenswert | Firm value | Unternehmensbewertung | Firm valuation |
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