Narrow search
Showing 1 - 4 of 4
Cover Image
The role of customer personality in premium banking services
Ho, Shirie Pui Shan; Wong, Amy - In: Journal of financial services marketing 28 (2023) 2, pp. 285-305
Persistent link: https://www.econbiz.de/10014326867
Cover Image
Relationship quality and customer loyalty in the Tanzanian microfinance sector
Tegambwage, Amani Gration; Kasoga, Pendo Shukrani - In: Journal of financial services marketing 29 (2024) 1, pp. 138-153
Persistent link: https://www.econbiz.de/10014479261
Cover Image
Linking psychological needs, perceived financial well-being and loyalty : the role of commercial banks
Dung Phuong Hoang; Nguyen Thi Hong Hai; Vuong Nham Linh; … - In: Journal of financial services marketing 28 (2023) 3, pp. 466-487
Persistent link: https://www.econbiz.de/10014336228
Cover Image
Designing for loyalty programme effectiveness in the financial services industry
Fourie, Sonja; Goldman, Michael; McCall, Michael - In: Journal of financial services marketing 28 (2023) 3, pp. 502-525
Persistent link: https://www.econbiz.de/10014336232