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Betriebswirtschaftsstudium
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Pitt, Leyland
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Journal of general management
Business horizons
45
Industrial marketing management : the international journal for industrial and high-tech firms
18
Journal of advertising research
13
Business Horizons
12
Journal of business research : JBR
12
International journal of advertising : the quarterly review of marketing communications
11
Marketing intelligence & planning
11
International journal of wine business research : IJWBR
10
Journal of financial services marketing : JFSM
10
European journal of marketing : EJM
9
International Journal of Wine Business Research
9
Journal of marketing management : MM
9
European Journal of Marketing
8
Journal of Product & Brand Management
8
Psychology & marketing
8
Marketing Intelligence & Planning
7
The journal of brand management : an international journal
7
Journal of marketing education : JME
6
The journal of contemporary issues in business and government
6
International Marketing Review
5
International journal of market research : JMRS ; the journal of the Market Research Society
5
International marketing review
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of marketing communications
5
AMS review : official publication of the Academy of Marketing Science
4
European Management Journal
4
Journal of retailing and consumer services
4
The service industries journal
4
California management review
3
Corporate communications : an international journal
3
European management journal : publ. twice a year for the Scottish Business School
3
International Journal of Public Sector Management
3
International journal of technology marketing : IJTMkt
3
International review of entrepreneurship : IRE
3
Journal of Business Research
3
Journal of strategic marketing
3
California management review : CMR
2
Corporate Communications: An International Journal
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Information systems research : ISR
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Online communication of brand personality : a study of MBA programs of top business schools
Opoku, Robert Ankomah
;
Caruana, Albert
;
Pitt, Leyland F.
; …
- In:
Journal of general management
35
(
2009/10
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10003898054
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2
Online communication of brand personality: A study of MBA programs of top business schools
Opoku, Robert Ankomah
;
Caruana, Albert
;
Pitt, Leyland
; …
- In:
Journal of general management
35
(
2009
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10008311949
Saved in:
3
Juggling Janus - strategy for general managers in an age of paradoxical trends
Pitt, Leyland F.
;
Schlegelmilch, Bodo B.
- In:
Journal of general management
33
(
2007/08
)
3
,
pp. 69-84
Persistent link: https://www.econbiz.de/10003717475
Saved in:
4
Defections, Discourse and Devotion: Some Propositions on Customer Desertion, Dialogue and Loyalty
Hulbert, James
;
Pitt, Leyland
;
Ewing, Mike
- In:
Journal of general management
28
(
2003
)
3
,
pp. 43-51
Persistent link: https://www.econbiz.de/10006613589
Saved in:
5
The 3 C's of Intranet Effectiveness: A Checklist for the General Manager
Murgolo-Poore, Marie
;
Pitt, Leyland
;
Fish, Warren
- In:
Journal of general management
27
(
2002
)
4
,
pp. 1-14
Persistent link: https://www.econbiz.de/10006616370
Saved in:
6
Total E-clipse: Five New Forces for Strategy in the Digital Age
Pitt, Leyland
- In:
Journal of general management
26
(
2001
)
4
,
pp. 1-15
Persistent link: https://www.econbiz.de/10006619824
Saved in:
7
As Inevitable as Death: What General Managers Need to Know about Taxing E-Commerce
Aveyard, Paul
;
Pitt, Leyland
;
Ewing, Michael T.
;
Bussy, …
- In:
Journal of general management
25
(
2000
)
4
,
pp. 38-50
Persistent link: https://www.econbiz.de/10006623674
Saved in:
8
From Surfer to Buyer on the WWW: What Marketing Managers Might Want to Know
Pitt, Leyland
;
Berthon, Pierre
;
Watson, Richard T.
- In:
Journal of general management
22
(
1996
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10006633273
Saved in:
9
Service Quality in a Retail Environment: Closing the Gaps.
Nel, Deon
;
Pitt, Leyland
- In:
Journal of general management
18
(
1993
)
3
,
pp. 37-56
Persistent link: https://www.econbiz.de/10006639936
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