Online communication of brand personality : a study of MBA programs of top business schools
Year of publication: |
2009
|
---|---|
Authors: | Opoku, Robert Ankomah ; Caruana, Albert ; Pitt, Leyland F. ; Berthon, Pierre R. ; Wahlstrom, Asa |
Published in: |
Journal of general management. - London : Sage Publications, ISSN 0306-3070, ZDB-ID 188363-X. - Vol. 35.2009/10, 1, p. 47-64
|
Subject: | Wirtschaftshochschule | Economics department | Betriebswirtschaftsstudium | Graduate business education | Markenimage | Brand image | Öffentlichkeitsarbeit | Public relations | Internet | Bibliometrie | Bibliometrics | USA | United States |
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