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From Surfer to Buyer on the WWW: What Marketing Managers Might Want to Know
Pitt, Leyland; Berthon, Pierre; Watson, Richard T. - In: Journal of general management 22 (1996) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10006633273
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Juggling Janus - strategy for general managers in an age of paradoxical trends
Pitt, Leyland F.; Schlegelmilch, Bodo B. - In: Journal of general management 33 (2007/08) 3, pp. 69-84
Persistent link: https://www.econbiz.de/10003717475
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Online communication of brand personality : a study of MBA programs of top business schools
Opoku, Robert Ankomah; Caruana, Albert; Pitt, Leyland F.; … - In: Journal of general management 35 (2009/10) 1, pp. 47-64
Persistent link: https://www.econbiz.de/10003898054
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Positioning the Executive MBA product: Let's not forget the requirements of the corporate market
Page, Michael J.; Bevelander, Dianne; Pitt, Leyland F. - In: Journal of general management 30 (2004) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10006608377
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When Marketing and Strategy Become One
Pitt, Leyland F.; Morris, Michael H. - In: Journal of general management 21 (1995) 2, pp. 21-30
Persistent link: https://www.econbiz.de/10006635541
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In the words: Managerial approaches to exploring corporate intended image through content analysis
Pitt, Leyland F.; Papania, Lisa - In: Journal of general management 32 (2007) 4, pp. 1-16
Persistent link: https://www.econbiz.de/10007765714
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How well are business schools managing their brands? A research note
Pitt, Leyland F.; Berthon, Pierre; Spyropoulou, Stavroula; … - In: Journal of general management 31 (2006) 3, pp. 1-10
Persistent link: https://www.econbiz.de/10007266703
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Juggling Janus -- Strategy for general managers in an age of paradoxical trends
Pitt, Leyland F.; Schlegelmilch, Bodo - In: Journal of general management 33 (2008) 3, pp. 69-84
Persistent link: https://www.econbiz.de/10008054157