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The brand likeability effect : can firms make themselves more likeable?
Bang, Nguyen; Melewar, T. C.; Chen, Junsong - In: Journal of general management 38 (2012/13) 3, pp. 25-50
Persistent link: https://www.econbiz.de/10009781368
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Managing volunteerism behaviour : the drivers of donations practices in religious and secular organisations
Abreu, Madalena Eça de; Laureano, Raul Manuel da Silva; … - In: Journal of general management 40 (2014/15) 3, pp. 39-54
Persistent link: https://www.econbiz.de/10011302355
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The Brand Likeability Effect: Can firms make themselves more likeable?
Nguyen, Bang; Melewar, T C; Chen, Junsong - In: Journal of general management 38 (2013) 3, pp. 25-50
Persistent link: https://www.econbiz.de/10010157243