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The impact of inclusive fashion advertising with plus-size models on female consumers : the mediating role of brand warmth
Joo, Bo Ra; Wu, Juanjuan - In: Journal of global fashion marketing : JGfM 12 (2021) 3, pp. 260-273
Persistent link: https://www.econbiz.de/10012584784
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Derivers of green buying behavior for organic skincare products through an interplay of green brand evaluation and green advertisement
Mansoor, Mahnaz; Saeed, Abid; Kartawinata, Budi Rustandi; … - In: Journal of global fashion marketing : JGfM 13 (2022) 4, pp. 328-343
Persistent link: https://www.econbiz.de/10013410695
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Femvertising of luxury brands : Message concreteness, authenticity, and involvement
Park, Minjung; Koo, Jayoung; Kim, Do Yuon - In: Journal of global fashion marketing : JGfM 14 (2023) 3, pp. 243-262
Persistent link: https://www.econbiz.de/10014291543