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~isPartOf:"Journal of global fashion marketing : JGfM"
~subject:"Werbung"
~subject:"brand usage"
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Werbung
brand usage
Brand management
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Markenführung
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Consumer behaviour
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Fashion
18
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Joo, Bo Ra
1
Kartawinata, Budi Rustandi
1
Khan, Muhammad Kamran Naqi
1
Kim, Do Yuon
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Koo, Jayoung
1
Mansoor, Mahnaz
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Park, Minjung
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Journal of global fashion marketing : JGfM
International journal of advertising : the review of marketing communications
31
Journal of business research : JBR
28
Journal of marketing communications
26
Journal of advertising research
23
International journal of advertising : the quarterly review of marketing communications
18
Journal of advertising
14
Journal of promotion management : JPM
14
Journal of promotion management : innovations in planning and applied research
11
International journal of internet marketing and advertising : IJIMA
10
The journal of brand management : an international journal
10
The journal of product & brand management
10
Journal of historical research in marketing
9
Psychology & marketing
9
SpringerLink / Bücher
9
Journal of retailing and consumer services
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of advertising : official publication of the American Academy of Advertising
7
Asia Pacific journal of marketing and logistics
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
The journal of consumer marketing
5
European journal of marketing : EJM
4
International journal of consumer studies
4
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international consumer marketing
4
Journal of strategic marketing
4
Marketing : ZFP ; journal of research and management
4
Marketing letters : a journal of research in marketing
4
Springer eBook Collection
4
The IUP journal of brand management : IJBRM
4
European Advertising Academy
3
European journal of marketing
3
Global business review
3
International journal of market research
3
International journal of production economics
3
International marketing review
3
Journal of consumer marketing
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
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ECONIS (ZBW)
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1
The impact of inclusive fashion advertising with plus-size models on female consumers : the mediating role of brand warmth
Joo, Bo Ra
;
Wu, Juanjuan
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
3
,
pp. 260-273
Persistent link: https://www.econbiz.de/10012584784
Saved in:
2
Derivers of green buying behavior for organic skincare products through an interplay of green brand evaluation and green advertisement
Mansoor, Mahnaz
;
Saeed, Abid
;
Kartawinata, Budi Rustandi
; …
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
4
,
pp. 328-343
Persistent link: https://www.econbiz.de/10013410695
Saved in:
3
Femvertising of luxury brands : Message concreteness, authenticity, and involvement
Park, Minjung
;
Koo, Jayoung
;
Kim, Do Yuon
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
3
,
pp. 243-262
Persistent link: https://www.econbiz.de/10014291543
Saved in:
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